Putting PR into action.
Rowan University
About
Connect with us
History of PRaction:
Linda Pollock, past president of the award-winning Anthony J. Fulginiti Chapter of the Public Relations Student Society of America (PRSSA) at Rowan University, founded PRaction in 1983. PRaction has won eight Teahan Awards, the most recent in 2014 (Outstanding Firm) and two Pepperpot awards. PRaction, the only non-professional firm to win a Pepperpot award, showed off its excellence in writing a communication crisis plan for the Philadelphia Phillies and a public relations plan for the Cherry Hill Library. The firm also won the Frank X. Long Award in 2006 for excellence in public relations writing.
Mission Statement:
PRaction provides public relations work for local businesses and nonprofit organizations. PRaction helps clients meet their goals by developing strategic communication campaigns. PRaction allows students an opportunity of taking what is learned in the classroom and allows them to apply those lessons and skills in real life experiences.
Philosophy
PRaction focuses on completing tasks successfully for clients. The firm’s overall approach makes its reputation well-known and respected. PRaction strives for professionalism and excellence. We believe in making our student firm as closely related to a professional firm as possible. In doing so, we stress attendance, work ethic and practicing proper ethics at all times.
Maintaining High Standards
The reputation and success of the firm is due to the previous members and their hard work, leadership and expression of bold and creative ideas. The firm continues to meet the needs of clients while students gain real public relations experience. Students also gain exposure and experience working with clients, group members and professionals.
Services Provided
PRaction provides various public relations and strategic communication services. Services include event planning, promotions, social media, research, surveys, market research, copywriting, graphic design, creative design, media kits (press releases, feature writing and fact sheets), and media relations.